There are many reasons why passive job seekers should be considered by recruiters but before jumping in, it’s important to know what a passive job seeker is so that there is no confusion. Essentially, it is a person who is not actively looking to work for a new company because they are happy with their existing role or simply because they haven’t really thought about it. This may come as a surprise but passive candidates make up an overwhelmingly high percentage of the workforce and while you may have to convince them to some extent, they are often willing to move companies for the right position.
Here are some of the reasons why passive job seekers should be a focus:
1. You already have a lot of information about them which you can use to your advantage. Recruitment marketing allows you to create target personas and having this knowledge at your disposal will not only allow you to tailor your content accordingly but to personalize your interactions with people. If a target candidate has a specific interest in something you can familiarize yourself with that and use it as a conversation starter to lead them to a particular job opening.
2. If a passive job seeker decides to make a move to your company, it’s highly likely that they’ve already done their research regarding their potential new employer meaning you don’t have to spend a lot of energy or resources convincing them to come on board. They’ll already be familiar with your mission and values and because they’re probably already working in a similar field the learning process will be fast making it a win-win for everyone.
3. Passive job seekers make up almost 80% of the workforce so there is a lot of them. While they’re not actively seeking a new position, they would be interested if the right role came along and the more of them you get your company’s message in front of the more of them will be interested giving you several qualified candidates to choose from to fill the new opening at your company.
4. They have the skills and knowledge you need because passive job seekers are usually always currently employed so you know they are reliable and possess the right skill sets. You should always ask for references but knowing they are currently employed in a similar field means you have a lot less to worry about.
If you would like to work with one of the best recruitment agencies in the Northwest, Seattle, Auburn or Tacoma, contact Trades Labour Corporation. They are a recruiting agency that also covers most of Canada, and can help with employment, temporary and contracts jobs and hiring. Working with the professionals at Trades Labour Corporation means you won’t have to worry about your next hire, so give us a call today!